LG 43" 4K UHD LED Smart TV | 43UR78006LK.AEK

LG UR78 43" 4K UHD LED Smart TV | 43UR78006LK.AEK

Reveal the Last Detail
The LG UHD TV with HDR10 Pro offers optimized brightness levels for vivid colours and remarkable detail, bringing your content to life like never before.
*HDR10 Pro is not a format. LG's own Dynamic Tone Mapping is applied frame by frame for HDR10 content.

α5 AI Processor 4K Gen6: Boost Your Viewing Experience
Experience enhanced picture quality with the α5 AI Processor 4K Gen6, elevating your LG UHD TV for an immersive viewing experience.
*86"UR80 features α7 AI Processor 4K Gen6.

Redefine Scale of 4K
Watch non-4K content in 4K on large UHD screens, delivering clarity and precision with every moment.
*Image quality of upscaled content may vary based on source resolution.

AI Brightness Control
AI Brightness Control adjusts the TV’s brightness for any environment, automatically adapting to ambient light for optimal viewing.

See UHD TV on a Whole New Scale
Experience your favourite content up-close with stunning 4K UHD on a large screen, for a whole new viewing experience.

The Perfect Fit for Full Sound
Enjoy crystal-clear sound paired with your visuals, bringing an immersive auditory experience to your content.

Wow Interface: Diversified Settings
Control your soundbar directly from your LG TV’s on-screen settings menu for a seamless audio experience.
*This feature is only available on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.

WebOS 23 New Home: Tailored to Your Liking
webOS 23’s new Home interface puts your favourite content and viewing preferences front and centre, personalizing your experience.
*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.

My Profile
Get personalized movie recommendations, sports updates, and notifications, all in one convenient place dedicated to you.

Smart Assistant and Connectivity
With support for Apple AirPlay, HomeKit, and Matter, LG UHD TV allows you to control connected appliances and access information instantly with your voice.

Entertainment: Endless Content on Demand
Stream your favourite shows and movies directly from platforms like Netflix, Apple TV+, Disney+, and more, all built into LG UHD TV.

Game Optimizer & Dashboard
Access optimal gameplay settings in one place with Game Dashboard, allowing you to adjust game genres quickly.

Product Features:
- Vivid colour and remarkable detail with 4K HDR10 Pro
- A smarter viewing experience with the α5 AI Processor 4K Gen6
- Smart functionality, including ThinQ AI and WebOS
- Built-in streaming services, including LG Channels, Netflix, Apple TV+, and Disney+